Apple has launched the iPhone 17 with a new Center Stage front camera, a brighter 6.3‑inch Super Retina XDR display with ProMotion up to 120Hz, and the fast A19 chip for better performance and battery life.
The phone brings tougher Ceramic Shield 2 with 3x better scratch resistance, starts at 256GB storage, comes in five colors, and opens pre‑orders on September 12 with availability on September 19 in many countries and regions.
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Camera made simple: better selfies and sharper 48MP photos
The new Center Stage front camera uses the first square front sensor on iPhone, giving a wider view and higher resolution up to 18MP for photos, plus ultra‑stabilized 4K HDR video and Dual Capture using front and rear cameras at the same time.
Users can hold the phone vertically and still take portrait or landscape selfies, while AI can automatically widen and rotate the frame to fit more people during group shots and keep faces centered on video calls .
On the back, a 48MP Fusion Main camera and a 48MP Fusion Ultra Wide capture more detail, with an optical‑quality 2x Telephoto built into the Main camera and up to 4x the Ultra Wide resolution compared to the last generation.
Display and durability: brighter, smoother, tougher
The iPhone 17 features a 6.3‑inch Super Retina XDR display with ProMotion up to 120Hz for smooth scrolling, gaming, and efficiency, plus an Always‑On display that can drop to 1Hz when idle to save power.
Ceramic Shield 2 adds a new coating for 3x better scratch resistance and lower glare, while peak outdoor brightness hits 3000 nits with 2x better outdoor contrast for easier viewing in sunlight.
The new contoured design also thins the borders for a cleaner, more immersive screen without changing ease of use.
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A19 performance and battery: faster, cooler, longer
Powered by the A19 chip on third‑generation 3‑nanometer tech, iPhone 17 delivers a big jump in speed and efficiency, with a 6‑core CPU up to 1.5x faster and a 5‑core GPU more than 2x faster than A15 in iPhone 13, plus Neural Accelerators in each GPU core for on‑device AI.
Apple says iPhone 17 gets all‑day battery life and up to 30 hours of video playback, which is eight more hours than the previous generation, helped by ProMotion and a smarter Adaptive Power Mode in iOS 26.
Fast charging reaches up to 50% in about 20 minutes with an optional high‑wattage USB‑C adapter like Apple’s new 40W Dynamic Power Adapter with 60W Max.
Connectivity and eSIM: Wi‑Fi 7, Bluetooth 6, Thread, and eSIM‑only in select regions
A new N1 wireless chip adds Wi‑Fi 7, Bluetooth 6, and Thread for faster, more reliable connections and better experiences with features like Personal Hotspot and AirDrop.
eSIM brings flexible, secure, and easy setup across 500+ carriers, and an eSIM‑only model will ship in markets including the U.S., Canada, Japan, the UAE, and more, with streamlined travel eSIM setup in iOS 26.
Because eSIM cannot be physically removed, it can improve security if a phone is lost or stolen, while still allowing simple carrier setup when traveling.
iOS 26 and Apple Intelligence: helpful tools built in
iOS 26 brings a refreshed look with Liquid Glass, along with Apple Intelligence features like Live Translation for text and audio in Messages, FaceTime, and Phone to help conversations across languages.
Visual intelligence lets users take a screenshot and quickly find or act on items shown on screen, while the on‑device foundation model enables new private, intelligent app features that can even work offline.
There are also updates across CarPlay, Music, Maps, Wallet, and the new Apple Games app, plus new screening tools that reduce distractions from calls and messages.
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Simple accessories: cases, strap, and chargers
Apple will offer a Clear Case and a Silicone Case with MagSafe in new colors, plus a Crossbody Strap made from 100% recycled yarns with magnets and sliders to adjust length and keep straps aligned.
The lineup includes a Qi2 25W‑certified MagSafe Charger and an Apple‑designed 40W Dynamic Power Adapter with 60W Max, giving users more charging choices at home or on the go.
The FineWoven Wallet with MagSafe also returns in multiple colors to pair with the slim design of iPhone 17.
Environment and materials: more recycled content
iPhone 17 is made with 30% recycled content overall, including 85% recycled aluminum in the enclosure and 100% recycled cobalt in the battery to cut material emissions.
Apple says 35% renewable electricity like wind and solar powers manufacturing across the supply chain, and the device is built to be durable, repairable, and energy efficient with 100% fiber‑based paper packaging.
These steps support Apple’s 2030 plan to be carbon neutral across its entire footprint by the end of the decade.
Price, colors, storage, pre‑order, and release dates
iPhone 17 starts at $799 in the U.S. with 256GB base storage and a 512GB option, available in black, lavender, mist blue, sage, and white.
Pre‑orders begin Friday, September 12 at 5 a.m. PDT in more than 63 countries and regions, with store availability beginning Friday, September 19, and rollout to more countries on September 26.
Apple is also offering trade‑in credits and carrier deals in select markets, and iOS 26 will be available as a free update on Monday, September 15, with features varying by region and language.
